The Sen – Why This Could Be the Smartest Buy of 2025
If you’ve been following the property market, you know how rare it is to find something that’s priced right and in a good location. That’s why The Sen has caught my attention — and why it might deserve a spot on your radar.
The Price Advantage You Don’t See Every Day
The Sen’s land was bought at just $841 psf ppr.
For context, recent big launches had land costs at:
- Grand Dunman: $1,350 psf ppr
- The Continuum: $1,488 psf ppr
- Emerald of Katong: $1,068 psf ppr
That’s a massive difference — and it matters. Why? Because a lower land cost gives the developer room to price the project more attractively. This is where buyers get their entry price advantage.
RCR Location at OCR Prices?
The Sen sits in District 21, part of the Rest of Central Region (RCR). But with such a low land bid, there’s a real chance we’ll see prices that feel closer to OCR levels.
In fact, the land cost is only about 7–9% higher than what developers pay for future Executive Condos — which are expected to launch around $1,900–$2,000 psf. The potential price gap between The Sen and other RCR launches (many aiming for $2,800–$3,000 psf) could be huge.
A Built-In “Safety Net”
In today’s market, entry price is everything. The Sen’s positioning means buyers aren’t paying peak-level prices, which could help protect against volatility — a “safety net” if you will.
History shows that well-priced projects, even those not sitting right on top of an MRT, can do extremely well. Just look at High Park Residences — launched at $9xx psf and saw about 64% growth.
Why People Will Love Living Here
It’s not just numbers. The Sen’s location has strong liveability factors:
- Near Beauty World, Bukit Timah Nature Reserve, and Bukit Batok Nature Park
- One bus stop from Hume MRT
- Quiet surroundings, nature views, and fresh air
The developer is pushing for a multi-sensory living concept — think peace, greenery, and a home that feels like a retreat.
Bottom line: The Sen ticks two big boxes — attractive entry price and high-quality location. For buyers and investors, that’s a rare combination worth a closer look.
If you’re interested to find out more, drop me a message!
Rachel, +92336690
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