Education

Every few years, the Singapore property market reaches a point where buyers say the same thing: "Prices surely can't go any higher." (yeah who would have guessed!) Yet history has repeatedly shown that what once seemed expensive eventually becomes the new benchmark. There was a time when S$1,000 psf felt expensive. Then S$1,500 psf. Then S$2,000 psf. Today, we're approaching another psychological...

"Eeyer... ground floor ah?" It's probably one of the fastest ways to make a buyer lose interest. Every condo launch. Every BTO launch. The highest floors get booked almost immediately. Ground floor? Usually the last few units sitting there. For the longest time, we've been taught that higher = better. Better views. Better privacy. Better resale. Better investment. But here's the question. Is that...

If you’ve ever bought, sold, or even thought about upgrading your home, you’ve probably heard this word thrown around: “Valuation.” And almost immediately after… you’ll notice something interesting. People’s tone changes. There’s hesitation. There’s uncertainty. But why? Because valuation is one of the most powerful numbers in a property transaction. Let’s break it...

Recently, I was chatting with a buyer over coffee. In the middle of discussing budgets and locations, he suddenly asked me something that many people are quietly wondering too. “Rachel… old HDB still can go up in price meh?” It’s a very fair question. There’s a common belief that once an HDB flat becomes “old”, the price not go as high as new flats. My answer to him was simple: Yes —...

“Exit strategy.” It’s one of those phrases real estate agents love to use. It sounds strategic. Sophisticated. Almost corporate. But what does it actually mean? Let’s strip away the jargon. Exit strategy simply means this: How are you planning to get out of this property — before you even buy it? That’s it. Most People Think Buying Is The Hard Part When buyers approach me,...

Why Do Real Estate Agents Keep Saying “District 19”, “District 15”, “Prime District”? “I only know Punggol, AMK, Jurong.” I hear this more often than you think. And honestly? It’s a fair question. Because if you don’t work in property, “District 15” doesn’t mean much. It can feel like industry code language. Or worse — us agents trying to sound atas. 🙃 So today, let’s...

One of the most common questions I get from buyers is a very simple one: “Rachel, why do agents always talk about PSF? Why can’t we just use the full price?” It’s a fair question — because at the end of the day, the full price (what we call the quantum) is the number that comes out of your bank account. So why does PSF even exist? And more importantly, why does it sometimes feel like...

Every time I talk about new launches, I get this comment: “New houses nowadays are so small and so expensive.” And honestly — I understand why people feel that way. If you compare newer homes to older flats or condos built 15–30 years ago, the difference is obvious. Units are smaller. Prices look higher. PSF numbers feel shocking. But the key question isn’t whether this is happening. It’s...

When it comes to Singapore’s property market, rules can feel like fine print — until they directly affect your home or investment. One of the biggest shifts in recent years is the URA Harmonisation Rules. Many think this only began in June 2023, but in truth, it’s been evolving for more than 20 years. June 2023 was just when URA officially packaged and named it. The whole goal? More transparency,...

Despite multiple rounds of cooling measures, a global pandemic, and rising interest rates, Singapore’s property market remains resilient — and in some segments, booming. So why are people still buying, even amid uncertainty? The answer goes beyond just profit. It’s about strategy, stability, and future planning. 1. Resilience Through Crisis: Property Prices Keep Rising During COVID-19, many...