If you’ve ever bought, sold, or even thought about upgrading your home, you’ve probably heard this word thrown around: “Valuation.” And almost immediately after… you’ll notice something interesting. People’s tone changes. There’s hesitation. There’s uncertainty. But why? Because valuation is one of the most powerful numbers in a property transaction. Let’s break it...

I went to see a Taoist master recently for a reading. He told me something that stayed with me:“Love yourself more. Stop giving in so much. Start prioritising yourself.” He also said — people around me may seem like they love me,but they might love taking advantage of me more. “You like to see the good in people, but they are not as they seem.” I didn’t fully believe it at first. I...

I had a conversation with a buyer recently that I think many people can relate to. He found a unit he really liked. Good size. Good layout. Price looked attractive. Then he asked me a very simple question: “Why is this one so much cheaper than the others?” And the answer? He found a unit he really liked. Good size. Good layout. Price looked attractive. Then he asked me a very simple question:...

I had a conversation with a gentleman recently. He asked what I do. I said I’m a realtor and a barista. He paused. Then he asked, “Oh! So… like those top producers on instagram la?” I laughed and said no. He was confused. Not because I don’t want to do well. Not because I don’t want to earn. Of course I do. I’m human. But “top producer” has never been the term I wake up chasing. And...

Recently, I was chatting with a buyer over coffee. In the middle of discussing budgets and locations, he suddenly asked me something that many people are quietly wondering too. “Rachel… old HDB still can go up in price meh?” It’s a very fair question. There’s a common belief that once an HDB flat becomes “old”, the price not go as high as new flats. My answer to him was simple: Yes —...

I brought a couple for a viewing recently. They’re looking for a place to stay long term. Not for investment. Not something to flip. Just a home they can move into, settle down, and live in for years. We were running about 15 minutes late that day, so I texted the seller’s agent earlier to let him know. He replied saying we should be quick as he had to leave for somewhere else. Fair enough. When we...

“Exit strategy.” It’s one of those phrases real estate agents love to use. It sounds strategic. Sophisticated. Almost corporate. But what does it actually mean? Let’s strip away the jargon. Exit strategy simply means this: How are you planning to get out of this property — before you even buy it? That’s it. Most People Think Buying Is The Hard Part When buyers approach me,...

Why Do Real Estate Agents Keep Saying “District 19”, “District 15”, “Prime District”? “I only know Punggol, AMK, Jurong.” I hear this more often than you think. And honestly? It’s a fair question. Because if you don’t work in property, “District 15” doesn’t mean much. It can feel like industry code language. Or worse — us agents trying to sound atas. 🙃 So today, let’s...

People often see the highlights of real estate. The sold signs. The happy key collections. The smooth handovers and smiling photos. What many don’t see… are the moments in between — the messy, emotional, exhausting parts where agents are barely keeping it together. Recently, I went through one of the most tiring handovers I’ve experienced. I’ve been thinking about whether to share this story...

One of the most common questions I get from buyers is a very simple one: “Rachel, why do agents always talk about PSF? Why can’t we just use the full price?” It’s a fair question — because at the end of the day, the full price (what we call the quantum) is the number that comes out of your bank account. So why does PSF even exist? And more importantly, why does it sometimes feel like...