“Exit strategy.” It’s one of those phrases real estate agents love to use. It sounds strategic. Sophisticated. Almost corporate. But what does it actually mean? Let’s strip away the jargon. Exit strategy simply means this: How are you planning to get out of this property — before you even buy it? That’s it. Most People Think Buying Is The Hard Part When buyers approach me,...
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People often see the highlights of real estate. The sold signs. The happy key collections. The smooth handovers and smiling photos. What many don’t see… are the moments in between — the messy, emotional, exhausting parts where agents are barely keeping it together. Recently, I went through one of the most tiring handovers I’ve experienced. I’ve been thinking about whether to share this story...
One of the most common questions I get from buyers is a very simple one: “Rachel, why do agents always talk about PSF? Why can’t we just use the full price?” It’s a fair question — because at the end of the day, the full price (what we call the quantum) is the number that comes out of your bank account. So why does PSF even exist? And more importantly, why does it sometimes feel like...
A couple messaged me recently about buying their first home. They said they wanted to understand the process of getting an EC. Normally, this is the point where most agents suggest meeting up — it’s easier to explain, easier to draw, easier to move things along. But that day, I was on the train. And instead of asking to meet, I started typing.... One sentence turned into another. And then...
The Sen – Why This Could Be the Smartest Buy of 2025 If you’ve been following the property market, you know how rare it is to find something that’s priced right and in a good location. That’s why The Sen has caught my attention — and why it might deserve a spot on your radar. The Price Advantage You Don’t See Every Day The Sen’s land was bought at just $841 psf ppr. For context, recent...